About

Our Story     |     Team     |     Mission

About



Our Story:

In 1988, Bruce Kaminstein fell in love with a mop.  He was in Italy, on vacation from managing the family hardware store on the Lower East Side of Manhattan.  It was at an international design show that Bruce first saw this elegantly designed cleaning tool.  He knew that his customers at the hardware store would appreciate the quality and also the beauty of this well-crafted mop.  He ordered a full container load and had them shipped back to New York.

The success of the beautiful and functional Italian mop led Bruce on a mission to create well-designed cleaning tools that looked as well as they performed.  He built a team of talented designers and started Casabella, with a name inspired by the auspicious trip that started it all.

 


Our Team:

What started out as a love affair with a mop has turned into a full fledged company with a sales team, fully operational in–house warehouse, product designers, graphic designers, customer service and more.  We haven't ventured too far from our New York roots, our HQ is located just north of New York City in beautiful Rockland County, NY.

We are a bunch of clean freaks, neat freaks, enthusiasts, spartan racers, photographers, basketball, baseball, coffee lovers, self–proclaimed foodies, design enthusiasts, music lovers and everything in between. 

 

 


Our Mission:

Through innovation and passion, we design stylish functional products to make your home a more beautiful place.

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What Clients Say

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100%
This cleans so much better than any of the other reusable mops, great for a quick swipe over pet trampled tile! Makes the whole house smell clean and fresh!
- Melissa
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Rating
100%
I am loving the Infuse products. We use them at my vacation rental and in my home. I love having less waste and being able to store lots of backups without taking up too much space.
- Jacqueline
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Our Blog View More

  • Back to School with Infuse
    Back to School with Infuse Clean by Casabella

    It’s back-to-school season which means back to an uptick of germs tracking into your home. If your normal cleaning routine was thrown off by summer camp, sleepovers, vacations, and the kids being home all day, now is an excellent time to reset your cleaning routine. While you’re at it, why not reset your cleaning supplies with Infuse as well. Our Infuse cleaning system has you covered from countertops to floors, windows, shower doors, and more.

    One of the best things you can do for yourself and your home is to take these last couple of weeks before school starts and deep clean your home. Doing this will set you up for success in keeping your home clean as the school year moves ahead and becomes busy.

    Start in some of the more well-loved areas of your home and move into areas that are not used quite as often. That way, you are focusing on your heavier cleaning now while you still have the time. This is ideal because if you don’t get to the unused areas of your home befor

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  • Pet-friendly Cleaning
    Pet Friendly Cleaning with Infuse Clean by Casabella

    Your pet is an integral part of your family, and you want to look out for them in any way you can. Other than choosing the right food for your pet, choosing the right cleaning supplies is the second most important decision you can make. Which is why Infuse is dedicated to providing you with cleaning solutions that are pet and family-friendly.

    The Infuse Spray Mop provides a quick clean with its SaferShine formula and is safer than traditional cleaners by eliminating harmful chemicals. Infuse only uses ingredients from the EPA CleanGredients list for a family-friendly, pet-friendly cleaner clean. Infuse is also non-toxic when used as directed by diluting the concentrated cleaner in the mop bottle to the fill line or 26oz of water. The Infuse Spray mop can be used on most flooring, including hardwoods, for a paw-friendly worry-free clean.

    Just like with the mop, the Infuse Spray Bottle cleaners provide a safer clean without rinsing as many other traditional cleaners require.

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  • Cleaning 101 for People On-the-Go
    Cleaning 101 for People On-the-Go by Casabella

    Your lives are busy, especially during the school year, and the last thing you want to do is clean at the end of the day. It’s not even what you want to do on your weekends, right? So, short of hiring a cleaning service to do the work for you, we’re going to share some tips and tricks to clean your home despite the long hours you keep.

    1. Clean a Little Each day

    Taking the time to clean a little each day will help it to feel like less of a chore and more like straightening up. In the morning, when you are just about done in the bathroom, wipe down the countertop and sink basin. Swish the toilet wand around the toilet bowl to keep it cleaner and prevent hard water stains. Or, if you are still in the shower, use a dispensing soap wand to wipe down your shower and tub surfaces. Just finishing up breakfast, again wipe down the countertops and put dirty dishes in the dishwasher.

    1. Clean Whe

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