About

Our Story     |     Team     |     Mission

About



Our Story:

In 1988, Bruce Kaminstein fell in love with a mop.  He was in Italy, on vacation from managing the family hardware store on the Lower East Side of Manhattan.  It was at an international design show that Bruce first saw this elegantly designed cleaning tool.  He knew that his customers at the hardware store would appreciate the quality and also the beauty of this well-crafted mop.  He ordered a full container load and had them shipped back to New York.

The success of the beautiful and functional Italian mop led Bruce on a mission to create well-designed cleaning tools that looked as well as they performed.  He built a team of talented designers and started Casabella, with a name inspired by the auspicious trip that started it all.

 


Our Team:

What started out as a love affair with a mop has turned into a full fledged company with a sales team, fully operational in–house warehouse, product designers, graphic designers, customer service and more.  We haven't ventured too far from our New York roots, our HQ is located just north of New York City in beautiful Rockland County, NY.

We are a bunch of clean freaks, neat freaks, enthusiasts, spartan racers, photographers, basketball, baseball, coffee lovers, self–proclaimed foodies, design enthusiasts, music lovers and everything in between. 

 

 


Our Mission:

Through innovation and passion, we design stylish functional products to make your home a more beautiful place.

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What Clients Say

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I love that this mop separates the dirty water from the clean water. I don't see any streaks on the floor and it stores so easily.
- Ezzzy
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I am loving the Infuse products. We use them at my vacation rental and in my home. I love having less waste and being able to store lots of backups without taking up too much space.
- Jacqueline
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This cleans so much better than any of the other reusable mops, great for a quick swipe over pet trampled tile! Makes the whole house smell clean and fresh!
- Melissa
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Our Blog View More

  • Your Floor Care Routine Made Easy by Casabella
    your-floor-care-routine-made-easy-by-Casabella

    While cleaning the house isn’t everyone’s favorite or most-loved activity, there are lots of benefits that come along with maintaining a clean and orderly home. Keeping dust, grit, grease, and grime under control is good for your home’s air quality, which relates to your physical health, especially if you or anyone else living in your home has allergies or asthma. 

     

    Mental Health Benefits from Cleaning

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  • Five Tips to Avoid Allergies this Spring
    Five-Tips-to-Avoid-Allergie- this-Spring

    Let’s face it. Springtime can be beautiful in most areas, with green grass, flowers blooming, birds chirping, and the sun shining. Unfortunately, spring can also bring airborne allergens like pollen, dust mites, mold, and animal dander. 

     

    Allergies affect nearly one hundred million people in the United States alone and can cause headaches, sneezing, runny noses, and watery, itchy, and swollen eyes. Even worse, they can lead to trouble breathing and tightness in your chest. They can make life generally miserable and sometimes lead to life-threatening illnesses for those with weakened immune systems. 

     

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  • Introducing the Casabella Clean Water Spin Mop
    introducing-the-casabella-clean-water-spin-mop

    Mopping is one of the most thankless tasks. A conventional mop bucket design makes things worse – mopping with dirty water doesn’t do much to clean those floors. There’s good news. Casabella returned to the drawing board and created a new spin mop design. The two bucket design simplifies this challenging chore while providing plenty of clean water for mopping. 

    The Challenge of Old-Style Spin Mops
    A traditional spin mop was a step up from both the twist mop design and the old-style string mop that required using a bucket with a wringer. However, it came with some pretty significant downsides, including:

    • Bulky buckets were hard to fill with soap and water
    • Single-bucket systems did little to clean floors
    • Getting into corners was impossible
    • String and sponge mops can harbor bacteria and spread it around the home

    Old-style spin mops just weren’t up to keeping a home sparkling clean. The new spin mo

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