Our Story     |     Team     |     Mission


Our Story:

In 1988, Bruce Kaminstein fell in love with a mop.  He was in Italy, on vacation from managing the family hardware store on the Lower East Side of Manhattan.  It was at an international design show that Bruce first saw this elegantly designed cleaning tool.  He knew that his customers at the hardware store would appreciate the quality and also the beauty of this well-crafted mop.  He ordered a full container load and had them shipped back to New York.

The success of the beautiful and functional Italian mop led Bruce on a mission to create well-designed cleaning tools that looked as well as they performed.  He built a team of talented designers and started Casabella, with a name inspired by the auspicious trip that started it all.


Our Team:

What started out as a love affair with a mop has turned into a full fledged company with a sales team, fully operational in–house warehouse, product designers, graphic designers, customer service and more.  We haven't ventured too far from our New York roots, our HQ is located just north of New York City in beautiful Rockland County, NY.

We are a bunch of clean freaks, neat freaks, enthusiasts, spartan racers, photographers, basketball, baseball, coffee lovers, self–proclaimed foodies, design enthusiasts, music lovers and everything in between. 



Our Mission:

Through innovation and passion, we design stylish functional products to make your home a more beautiful place.

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What Clients Say

This cleans so much better than any of the other reusable mops, great for a quick swipe over pet trampled tile! Makes the whole house smell clean and fresh!
- Melissa
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I am loving the Infuse products. We use them at my vacation rental and in my home. I love having less waste and being able to store lots of backups without taking up too much space.
- Jacqueline
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Our Blog View More

  • Your Ultimate Home Cleaning Checklist
    Your Ultimate Home Cleaning Checklist

    There’s something so helpful about having a regular cleaning schedule – it can keep things from piling up by breaking it down into bite-size chunks of work of daily cleaning. But every good schedule starts with a mighty checklist!

    Sure, you can walk from room to room with an all-purpose cleaner, looking for smudges and streaks, but having a checklist helps make sure you don’t miss any of the important bits.

    Start with the Right Supplies

    First, get a great all-purpose cleaner and microfiber cloths – which help attract and retain dust and debris while cleaning better than paper towels. Next, a glass cleaner

    Read more
  • College Move Out Clean-Up
    College Move Out Clean-Up

    Can you believe it? The semester’s already drawing to an end! And whether you’re a freshman or a senior, the chances are good that you’ll have to move out of your dorm or apartment once the semester is done. With everything you’ve got going on – exams, getting time in with friends before the summer, or even (gasp!) graduation – let us make your move-out day easier.

    Simple but Powerful Tools

    It’s all about the microfiber cloths! You can use them for dusting, as a pad on a Spray Mop, and for countertops and surfaces… and when you’re done, they go into the laundry rather than the trash can, reducing the environmental impact of your cleaning. And with our Spray Concentrates – whether for all-purpose,

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  • Next Level Spring Cleaning with Casabella Infuse
    Next Level Spring Cleaning with Casabella Infuse

    Spring cleaning doesn’t have to be a chore each year when you have the Casabella Infuse cleaning kit by your side. So, open up your windows and doors and let in the fresh air!

    The first thing you need to do is form a plan. Your spring cleaning doesn’t have to be done in one day or one weekend. Spread your cleaning out and focus on specific areas of your home to help make your job easier. 

    Here’s our recommendation on how you tackle spring cleaning from now on:

    1. Create a cleaning kit

    • Casabella Infuse Multi-Surface Spray Mop
    • Casabella Infuse All-Purpose Cleaner
    • Casabella Infuse Window Cleaner
    • Casabella Infuse Microfiber Cleaning Cloths
    • Scrub Brush
    • Broom
    • Dusting wand
    • Evercare Lint Roller
    • Trash bags: black and clear

    2. Cleaning Room by Room

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