GHLab at the Mall of America!
We are beyond thrilled to let you all know that we are taking part in Good Housekeeping's pop-up shop in the Mall of America! This is a pop-up shop like you've never seen before blurring the lines between retail and e-commerce.
The GHLab is 2,800 square footage of pre-built spaces to replicate areas of your home. The space includes a fully functioning kitchen (with running water), a bedroom, a front door, living room, dining room, desk/work space and more. Featured Casabella product includes our Guac-Lock, Quick 'n Easy Upright Sweep Set and Sink Sider Duo.
Unlike other retail locations that feature multiple options within a product category, the GH Lab will offer only one item—tested and recommended by the GH Institute. Staff has been selected and trained by the experts in the GH Institute. This shoppable showroom will house Good Housekeeping Seal holders, Best-of-the-Test winners and top GH Lab picks.
All products featured in the store are tested and certified by the Good Housekeeping Institutes state-of-the-art labs staffed by top scientists, chemists, engineers + analyst’s testing 1,000s of products each year. Good Housekeeping tests it, so you can trust it!
How it works:
1. Download and open the Amazon App
2. Tap the camera icon
3. Swiper over and choose "SmileCode"
4. Scan the SmileCode and add to cart!
Example of the SmileCode on product signage:
Example of how the SmileCode Scanner looks within the Amazon App:
The GHLab will be open in the Mall of America from October 3rd to December 31st. Can't make it to the store? You can browse the full assortment of Good Housekeeping tested product on their Amazon storefront here: https://www.amazon.com/shop/ghtested
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