Design Philosophy
Design Philosophy & Product Recognition Casabella® has always been a "design" oriented company. We take everyday products and make them attractive, functional and fun. Who would have thought a mop could be enticing? We did. We continue to approach design with the goal of making household products easier on the body and eye. In all our products we insist upon high quality, long lasting materials and eye-pleasing shapes and colors.

Color is an ever changing variable in our world. We began with brown and white products, moved into red and white, then black and white and until this year our color combination was blue and yellow. As of 2010 we are manufacturing our products in a grey and orange combination. 

Product Design Recognition 2010
International Housewares Association – April 14, 2010
Design Defined Honoree-
In demonstrating commitment to design and innovation, Casabella’s Be Gourmet collection was chosen as an honoree in having strategic competitive advantage in the marketplace.

Wired Magazine/Museum of Science and Industry, Chicago, IL – March 19 through January 3, 2011 - Grip Garden & Lawn Rakes
Our rakes were not only featured in Wired Magazine but they are also featured on their website wired.com from March 19 to January 3, 2011.   Our rakes are also being exhibited at The Smart Home at the Museum of Science and Industry in Chicago during that time frame.  The Home’s master gardeners will actually use the rakes to care for the flora while telling visitors about them. 

The rakes were awarded a Bronze IDEA Design Award in 2009 and they were also chosen as Best in Category in the 2009 Outdoor Living Category at the Housewares Design Awards.

International Home & Housewares Show – Chicago, March 2010
Pantone Exhibit - Casabella has always been ahead of color and design trends and this exhibit confirms it.  Several Casabella items were displayed in the special Pantone exhibit that focused on color trends.
 
Going Green Exhibit -Our new eclipse™ Dustpan was displayed in this special juried exhibit for products that have a small carbon footprint.

New Product Exhibit – Four of our new products were accepted for inclusion in the New Product Exhibit: The Moon Mop, Microfiber Spray Duster, Microfiber Pet Drying Towel and our BE Gourmet Butter Keep ‘n Slice.