Who “We” Are:
We inspire us and Consumers inspire us. To make the best products, we begin with our ideas, our inspirations, and also our consumers’ ideas about them. We listen, we watch and we learn. We understand your joys and your challenges because we’re consumers too.
What we do:
We make fabulously designed cleaning and kitchen products you can feel good about. Whether washing your floor or grating some cheese for a family night dinner, we pour our hearts into creating products that help make your life easier and yes, more joyful.
Who we reach:
We reach consumers around the world. We believe we can make a difference, everywhere. We’re constantly looking for fresh ideas to improve our workplace, our partnerships, our communities and our world.
How we behave:
We understand that actions speak louder than words, so at Casabella:
-We act like owners.
-We keep it simple.
-We tell it like it is.
-We lead from the head and the heart.
How we grow:
We focus on creating sustainable, profitable growth by:
-Building a high performing organization.
-Changing the paradigms in our categories and constantly reframing them.
-Expanding our sales and partnership capabilities
-Driving down costs … without ever compromising the quality that has made us who we are.
About our people:
It takes great people to make great products and great brands..and we have them!
The history of Casabella® begins in 1988 when our Chief Executive Officer and Founder, Bruce Kaminstein, was seeking new, more exciting products to sell to the changing clientele of his family’s hardware store in New York City.
While vacationing in Italy, Bruce visited a housewares trade show and found a very unique mop, unlike anything he had previously seen. This mop was a basic item, but was well designed and made with high quality materials. Bruce was inspired, felt he had a winner, and decided to buy a 20 foot container of this mop and take his chances with it back in the United States. From this very humble beginning, Casabella was born…and the mop…a huge success, paved the way for a recipe our company still follows to this day...beautiful, handcrafted, custom designed products with high quality workmanship and materials have helped Casabella deliver consistent growth and market leadership,
Today, Casabella is proud to call Rockland County, NY its home. We manufacture and sell our Casabella® BE CLEAN line of cleaning products and our Casabella® BE GOURMET line of kitchen gadgets and products worldwide thru retail stores throughout the U.S. as well as globally, and on line.
We’ve come a long way since our early days of 1988 and we continue to thrive under Bruce’s leadership as we enter the 21st Century with pride, hope for the future, and a commitment to our consumers’ and retailers’ around the world.